2—ARRAY: 2024 Recap

Out of Office Newsletter

Studio Update

First, I want to thank everyone who has subscribed to this newsletter. Your interest in ARRAY and my journey means the world.

If you’re new here, I’ve been building ARRAY — a deliberately small brand studio specializing in identity design.

This year has been about planting the right seeds, nurturing growth, and focusing on what matters most. The effort has been rewarding, and I’m excited to share this year’s update.

Let's run through it.

Projects and Progress

🚀 1 brand project launched
🍳 7 warm leads and 5 proposals sent
🚀 2 websites launched
👤 2 new identity projects signed
🧑‍💻 1 client for web design support

Studio Wins

⭐️ Gravis was featured on The Brand Identity
✍️ Officially partnering with a brand writer
⚫️ We fully rebranded ARRAY and our offering
🚀 …and launched a completely redesigned website
🌴 Branded this very newsletter

Looking Ahead

This year has been a turning point for ARRAY, with improvements to our positioning and offering. I’m feeling the momentum since the launch of the new website, and with projects wrapping up, 2025 looks bright.

My focus entering the new year…

📁 Publishing 3 case studies by the end of Q1
👶 Welcoming my 3rd son into the world
🤝 Booking the right clients
🎯 Starting work with an executive coach to navigate entrepreneurship

Now for pictures. A little bit of everything from 2024.

Midjourney exploration with our new logo

Round 2 of an identity project

Logo direction

Our Why

Timeline for a project we did NOT win.

Voice work

Color direction from a deliverable

✨ Grayscale

Approved moodboard for an AI marketing startup

ARRAY X PLATOON collaboration

Case study interaction

Newsletter naming and branding

In Disney with our kids, on a balcony, with my favorite person

👨‍💻 That’s a wrap for now.

Thanks for following along and taking a scroll.

Until next time,
-Brian

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